Back in November 2008, the ever tense election between Barrack Obama and President George. W Bush prompts US Democratic candidate, Obama to use iphone in order to gain supports and votes from his voters. In an article (BBC News 2008), there's a note about the software on Mr Obama's blog said: "This tool is designed to help you become more directly involved in our campaign to change the country."
The application also passes on up-to-date news from the campaign, video, photos and talking points to help convince friends to vote for the candidate. Obama camp has also been praised on how it has used technology to form a new move. Obama's move to set iphone into a political tool is effective because it encourage especially young adults to cast their votes by just a click on their phone since most of them are technology savvy, saving all their fuss yet do what they are suppose to.
In a recent blog entry (DailyContributor 2008) the campaign wrote: “With only 33 days left, it’s more important than ever to call your friends and family to make sure they are registered and voting for Barack.” The blog also said that it hoped the “Call Friends” feature would “create thousands of additional personal contacts” – that would then be turned into votes.
Kung et al. (2008, p.82) opines that when compared to traditional media, internet has improved accessibility and unbundling content, which impact to the increase user choice. This theory also demostrating the newest technology gadget, iphone. With an iphone in hand, eveythings get handy. You can know the answer by scrolling through the website of an Apple iphone.
References
Kung, L , Picard, RG & Towse, R 2008, The Internet and Mass Media, SAGE Publication Ltd, Los Angeles.
Maggie Shiels 2008, 'Technology, Obama Uses iphone to Win Support,' BBC News, access 13 June 2009,
<http://news.bbc.co.uk/2/hi/technology/7649753.stm>
Daily Contributor 2008, 'Obama Uses Iphone to Win Support', Daily Contributor, access on 13 June 2009,
<http://dailycontributor.com/obama-uses-iphone-to-win-support/227/>
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